For Business Development, Do What Comes Naturally

WORK WITH YOUR STRENGTHS
It is no secret that business development is a necessary component of the business of law. Whether a solo practitioner or a member of a large firm, you have a level of responsibility for maintaining a pipeline of new business. Unfortunately, there is no template or set of instructions that works for every lawyer. I have seen a lot of tactics executed with varying degrees of success. What seems to work best is engaging in an activity that is natural to you.